New CCO at HMF Group

With more than 20 years of commercial experience across various industries, Lasse Mikkelsen joins HMF Group as the new Chief Commercial Officer. Most recently, he held the position of CCO at Airmaster. Throughout his career, Lasse has demonstrated a strong ability to develop winning strategies while consistently placing the customer at the centre—an approach that aligns closely with HMF’s growth strategy.

There is a clear match between Lasse’s capabilities and vision and the ambitions set for HMF. His appointment is expected to strengthen the commercial organisation and support the continued transformation and expansion of the business.

“I believe Lasse is the right person to lead our commercial organization and that he can take HMF into an exciting new chapter - one focused on growth, customer closeness, and commercial excellence,” says Mikkel Winther Andersen, CEO, HMF Group.

In his new role, Lasse Mikkelsen will focus on reinforcing collaboration with key stakeholders across the organisation and the market, while maintaining a strong focus on the customer, innovation, and sustainable growth.

“I’m excited to join HMF and hope to positively influence the company’s future direction. I look forward to achieving great things together with the team, our customers, and all of HMF. I strongly believe that solid relationships are key to success, and I truly connect with HMF’s core value: ‘We lift together.” says Lasse Mikkelsen, New CCO, HMF Group.

In this context, we would also like to thank Olaf Fiedler for his strong contribution as CCO. He has decided to focus his time as Managing Director in Germany, where he sees great business potential. His experience makes him the right person to lead HMF forward in this important market.

For further information
Press contact Mia B. Sølvsten: pr@hmf.dk or +45 51 54 62 22.